Michelle Inch’s equine horse paint and glitter business has gone around the world and could even lead to a Cbeebies TV show.
Equidivine uses dyes, made from mica pigments and natural chalk, to decorate and “tattoo” horses for events. And the products can easily be washed off, and do not harm the horses says Michelle.
Products on sale on the company’s website include; mane and tail extensions, crystal accessories, glitter and dyes
From pooches to ponies
The company, which has featured on This Morning and The Alan Titchmarsh Show, won a Natwest’s Entrepreneurial Spark scheme in 2016 that will see Michelle get business advice and introductions to investors to help her business grow.
Michelle, 28, started out dog grooming, and after 10 years she decided to also include horses ago. And over the past few years the business has been growing.
Michelle has recently returned from Florida and is now putting together a package for a Cbeebies show.
“I’m doing all the work to pitch it to them at the moment,” says Michelle. She is looking to bring a My Litlle Pony type show to the small screen with the children’s TV channel.
But the day-to-day business is selling the products to horse owners and companies that host parties and weddings.
“We do quite a mix, a lot of corporate we do work with quite a lot we’ve got Royal Ascot. We just done something with one of the car manufacturers, but I can’t say who yet,” explains Michelle
And while Equidivine does do parties and weddings, they made the conscious decision that it is better to work with companies than try to monopolise the market.
“Rather than us overtaking the market we’re providing a service for all the other businesses,” Michelle explains
“We work with companies rather than dominate the field.
“It has worked out for the best. We could have done it ourselves, but working with the companies you get a better relationship and sell more of the products that way.”
The future is certainly bright for this business.