Fashion blogger and entrepreneur Basma Kahie is looking to grow her online clothing business, after building up 260,000 followers to her ‘Basma-k-syle’ brand.
The glamorous 25-year-old from east London, is just one of the entrants to Metro business’s Worth Foundation Fund retail competition this month, with the hope of winning a slice of £300,000 in prize money and mentoring by some of the most successful names in the retail industry.
Basma began blogging about her distinctive personal fashion and beauty style three years ago, and has since branched out into designing and selling clothes, Islamic hijab headscarves and jewellery.
She has since built up a dedicated following with one of her hijab-tying tutorial videos reaching nearly 35,000 views. Another 66,000 fashion fans follow her pictures on Instagram.
Basma said: ‘The accessories and clothes are mainly aimed at the Islamic market, but there are many lines, including party dresses, which will appeal to anyone, and lots of items sell out quickly.
‘I entered the competition because I need help on how to develop the business and expand as I know the demand is out there.’
The Worth Foundation Fund retail competition closes to entrants on March 7.
To be eligible, retailers must have been trading for no more than two years, have a turnover of less than £250,000, and a great idea they’re sure will be the next big thing.
The contest is free to enter at: worthretail.com/foundation.
Investors who want to support the project should visit: seedrs.com/startups/worth, for details.