How gadget accessory-makers must battle for orders

Spiderpodium phone stand seen from front and back

Maybe you are thinking of upgrading your smartphone to the iPhone 5S or the 5C, or you have your eye on the new Samsung smartwatch.

If so, spare a thought for the legions of often small, young, entrepreneurial companies that will want to sell you a case, a bag, fancy headphones, a docking device and possibly even a specially adapted pillow to go with it.

Welcome to the rough-and-tumble world of the technology accessory-makers.┬áIt is a trade that lives or dies on having something relevant or – even better, new – to sell every time a major brand such as Apple or Samsung launches a new product.

Knomo is a good case study of the intense pressures all accessory-makers face.

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