Maybe you are thinking of upgrading your smartphone to the iPhone 5S or the 5C, or you have your eye on the new Samsung smartwatch.
If so, spare a thought for the legions of often small, young, entrepreneurial companies that will want to sell you a case, a bag, fancy headphones, a docking device and possibly even a specially adapted pillow to go with it.
Welcome to the rough-and-tumble world of the technology accessory-makers. It is a trade that lives or dies on having something relevant or – even better, new – to sell every time a major brand such as Apple or Samsung launches a new product.
Knomo is a good case study of the intense pressures all accessory-makers face.