IKEA introduces MANLAND, the creche for retail weary men

Ikea manland

YOU’VE probably seen the “boyfriend chair” in clothing stores for bored shopping companions.

Now IKEA has taken the concept one step further by creating a “crèche” for retail-weary men, complete with Xbox consoles, pinball machines, continuous televised sport and free hot dogs.

MÄNLAND is being trialled for four days this Father’s Day weekend as a male-only play space to hang out in while wives and girlfriends peruse the aisles.

Publicity manager Jude Leon said the idea was modelled on the Swedish furniture giant’s existing child play area, SMALAND.

Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping.

“Despite most men dreading a trip to the shops, we still attract a high proportion of male customers,” she said. “So we’re expecting the scheme to be a real success with both sexes.”

MÄNLAND is opened on Thursday September 1 to Sunday September 4 from 10am-6pm at Sydney’s IKEA store at Homebush Bay.

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